When kids enter high school they have more freedom coupled with increased academic demands and social stress. This can lead to an increased risk of unhealthy behaviors. Plus, they often have the false perception that “everyone is doing it” – particularly around substance use. However, studies show that when youth have regular conversations about substance use with a trusted parent, caregiver, coach, or other adults they are less likely to drink alcohol and use drugs compared to other students. In fact, these conversations are one of the most effective prevention methods against the use of alcohol and other substances.